Not only did Nelson Mandela have a penchant for style, but he insisted on comfort over the traditional suit worn by other world leaders.

Mandela's embrace of casual attire (he eventually amassed dozens of his signature shirts) represented a fresh approach to international business attire. Beyond its sartorial significance, this choice symbolized a shift towards a more approachable regime, moving away from rigid formality, fostering greater openness and acceptance.

Our mission is to provide customers with exclusive, stylish and high-quality minted products, which are uniquely and proudly African. We have a spiritual connection with what is deep in the womb of the African soil and a great celebration and appreciation for the beauty, strength and freedom of our ancestral roots.